Brandkyte plans your coupons, deals, price discounts and Brand Tailored Promotions together with your advertising and your Seller Central or Vendor Central operations. More of the right shoppers see each offer, and each one has a job to do.
A targeted offer can sit on a product page waiting for shoppers who aren't browsing. The audience that qualifies for it may never come back on its own, so the same offer needs a way to reach them.
The offer waits on the product page.
The offer goes out to the audience.
A promotion gives an ad a stronger reason to be clicked. An ad gives a promotion an audience. Run together, each one can make the other work harder. Select a step to follow it around the wheel.
Each promotion type has a different job, cost and eligibility rule. Pick the one that fits the goal, the audience and the margin.
| Promotion | Best for | How it works | Account type |
|---|---|---|---|
| Coupons and discounts | |||
| Coupons | Driving trial with price-sensitive shoppers | A clip-on coupon badge appears on search and product pages | Seller Central |
| Price Discounts | Simple price cuts with a strikethrough price | A reduced price shows on the product page | Seller Central |
| Prime Exclusive Discounts | Rewarding Prime members | A discount shown only to Prime shoppers | Both |
| Deals | |||
| Lightning Deals | Short, high-visibility events | A timed deal shown on the Deals page | Seller Central |
| 7-Day Deals | Steady volume over a week | A week-long deal with a deal badge | Seller Central |
| Best Deals | Major events such as Prime Day | Amazon-led deal with a deeper discount | Vendor Central |
| Targeted offers | |||
| Brand Tailored Promotions | Rewarding your own customers | An offer built for at-risk or lapsed customers | Both |
| Subscribe & Save | Repeat purchases on consumables | A standing discount on subscription orders | Both |
Eligibility and fees can change, so check current Amazon rules before each event.
A shopper with your product in their cart may need only a nudge. A shopper who has never heard of you may need a stronger reason. So we tier offers by stage, refresh the segments monthly from customer health data, and cap every step with a margin floor.
Each plan starts from a business goal, not a discount. Pick a goal to see how the promotion, the ads and the operations line up.
Earn the first sales and reviews, without training shoppers to wait for a discount.
Coupons for a visible badge, plus a Brand Tailored Promotion for brand followers and repeat buyers.
Sponsored Products on high-intent terms, Sponsored Display on your own related pages, and DSP once the page converts.
Launch inventory, listing completeness and review eligibility.
Conversion rate, new-to-brand orders and early organic rank.
Win more of the searches that matter, then hold the position once you have it.
Coupons and price discounts on the products closest to page one, timed to lift sales velocity.
Sponsored Products on the keywords where you rank just below the top results, plus defensive bids on your own brand terms.
Current rank by keyword, Buy Box share and stock cover for the extra volume.
Organic rank, share of voice and the share of sales that come without ad spend.
Be ready for Prime Day, Black Friday and seasonal peaks before shoppers start looking.
Lightning Deals, 7-Day Deals or Best Deals, chosen by event and by product margin.
Budgets raised ahead of the event, with higher bids during the promotion window.
Event eligibility, deal deadlines and inventory depth for the whole event.
Units against baseline, ad cost per order and profit after fees.
Move slow stock before storage fees and aged inventory cut into margin.
Price discounts or coupons stepped up as stock ages, within a margin floor.
Sponsored Products on the specific items, paused once the stock is cleared.
Stock age, storage fees and the lowest price that still beats the cost of holding it.
Units cleared, storage fees saved and margin kept.
Encourage shoppers to add more to the order, not just buy once.
Multi-buy and bundle offers on products that sell well together.
Sponsored Brands and Sponsored Display that show related products next to the hero item.
Which products are bought together and whether stock covers both items.
Units per order, average order value and attach rate.
Bring lapsed customers back and reward the ones who stay.
Brand Tailored Promotions for at-risk and lapsed customers, and loyalty offers for repeat buyers.
Audiences built in Amazon Marketing Cloud and reached through Sponsored Display and DSP.
Size of the lapsed audience, time since their last order and the margin on their usual products.
Repeat purchase rate, win-back orders and customer lifetime value.
Build the calendar and set the margin floor before anything goes live.
Make sure every product is eligible and ready before submission.
Use advertising to put the offer in front of the right shoppers.
Stay in control while the event is live.
Learn from every event and feed the result back into the next plan.
| Step | Without a plan | With a plan |
|---|---|---|
| Plan | Discounts chosen by gut feel | Promotion type and depth set against margin |
| Prepare | Eligibility checked at submission | Eligibility and stock checked weeks ahead |
| Promote | Ads run the same all month | Ad budgets scaled for the promotion window |
| Report | Sales totals only | Incremental sales and profit per event |
We start with a small set of promotions and scale them once we know what works. Once you confirm the plan, we expand it into product-level steps with benchmarks for each phase.
Request a free promotions audit. We review your promotion history, margins and advertising, then walk you through the findings on a call.
