Amazon Ads agency
Amazon advertising that works as one system, not five separate campaigns.
Brandkyte runs Sponsored Products, Sponsored Brands, Sponsored Display, Amazon Marketing Cloud and Amazon DSP together.
Capture high-intent demand
What we usually find when we open an ad account
Most accounts we audit have an efficient core and expensive gaps around it. Ad types run on autopilot, the best placements are underfunded, and DSP lives in a separate silo from search.
search dollars buy zero sales
Broad, loosely matched Sponsored Brands and long-tail Sponsored Products terms keep spending because nobody adds negatives or harvests the winners.
conversion gap ignored by flat bids
Top of Search often converts several times better than product pages, and evening conversion can fall by two-thirds. Bids rarely follow either.
shared audiences between search and DSP
Sponsored Display is off, AMC audiences go unused, and DSP reports to a different team. Shoppers who clicked and left are never brought back.
Patterns drawn from recent Brandkyte account audits in home care, health and consumer goods. Every account is different, so your audit will show your own numbers.
The five ad products we manage, and how we manage each one
One named strategist owns your account across all five. Below is what that strategist does inside each product, and the numbers we hold ourselves to.
Conversion engine
Sponsored Products
Product ads in search results and on product pages. They usually carry most of an account's sales, and most of its quiet waste.
- Weekly search-term review: negate terms that click but never sell, and harvest proven terms into exact match
- Hourly and placement-level bidding that follows real conversion, not a flat bid all day
- Budgets moved out of campaigns that bleed and into the ones capped by their own daily limits
- A capped discovery layer to find new search terms without relying on auto campaigns
Brand building
Sponsored Brands
Headline banners, video and Store spotlight ads at the top of search. They introduce your range to shoppers who haven't picked a brand yet.
- Branded targeting built around terms that already sell, with a tight bid on matches
- Video creative tested against headline and product-image variants
- Store landing pages built for the campaign, not just the brand homepage
- New-to-brand measurement, so reach is judged on customers gained
Retargeting and audiences
Sponsored Display
Audience-led ads on and off Amazon. They win back shoppers who looked but didn't buy, and defend your own product pages.
- Viewed-but-didn't-buy audiences set up and refreshed by purchase window
- Defensive targeting on your own product pages, plus selective placement on competitor listings
- AMC audiences layered in to reach in-market shoppers and past purchasers
- Creative and headline tests on custom image placements
The insight layer
Amazon Marketing Cloud
A privacy-safe clean room that joins your ad data across every product, so you can see what actually drives sales.
- Path-to-purchase and overlap analysis across Sponsored Ads, Display and DSP
- Custom audiences built from category engagement and sent back into campaigns
- New-to-brand and repeat-buyer analysis across the whole account
- Incremental reach reports that show what each channel adds
Beyond the search page
Amazon DSP
Programmatic display and video built on Amazon's first-party shopping signals, on Amazon and across the wider web.
- Access to DSP through our partner seat, with no need to hold your own seat or budget
- Retargeting of product-page viewers, lookalikes and in-market audiences
- Streaming TV and lifestyle audiences once lower-funnel returns are proven
- DSP and Sponsored Ads read together in one view with AMC
Why search and DSP work better together
Search ads wait for demand. DSP goes out and creates it. Run them together and each one makes the other cheaper, because it's one shopper moving through one loop.
More
momentum each turn
DSP reaches shoppers search can't
In-market and lookalike audiences on Amazon, across the web and on streaming TV.
Shoppers engage
They visit your product pages and your Store, and add to cart or save for later.
More people search for your brand by name
Branded searches are the cheapest, highest-converting clicks you'll ever buy.
Sponsored Products and Brands convert them
The sale lands, and a new-to-brand customer joins your base with a lifetime value you can measure.
Retarget non-buyers
Bring interested shoppers back into the loop and create more momentum with every turn.
AMC and DSP together, for real new-customer growth
Many "new customer" campaigns quietly retarget people who bought from you two years ago. AMC's longer memory fixes that, so acquisition budget goes to shoppers who are actually new.
Find the best new-to-brand segments
AMC shows which audiences, products and paths bring in first-time buyers who come back. Those insights become DSP acquisition campaigns.
Exclude everyone who already bought
We build exclusion audiences from up to five years of purchase history and apply them to every acquisition line.
Spend only on likely first-time buyers
Budget concentrates on shoppers who resemble your best customers but have never bought from you.
How far back you can see who already bought
How we bring a brand onto DSP
You don't commit to the whole funnel on day one. We start where returns are most reliable, prove it with your data, then expand. Each stage is a decision point, not an obligation.
Crawl
Lower funnel, proving ROAS on your top 5–10 products
Product-page and cart retargeting, cross-sell
ROAS, purchase rate
Walk
Mid-funnel consideration across more products
AMC audiences, lookalikes, competitor and category pages
CTR, detail page view rate, new-to-brand
Run
Full-funnel brand building
Streaming TV, lifestyle, category, first-party
Brand lift, incrementality
Real oversight, on a schedule you can see
No autopilot, and no "what would you like us to do?" You get a named team that brings you recommendations and logs every change it makes.
Hourly
Automated scan for low-converting spend
Dayparting and placement bid adjustments
Daily
Spend and performance alerts
Budget pacing checks
Out-of-stock and Buy Box ad pauses
Weekly
Search-term review, negation and harvesting
Change log of every bid, negative and budget move
A growth-ideas memo with expected dollar impact, for you to approve
Strategy call with your team
Monthly
Cross-channel review with TACoS by channel
AMC insight readout
Budget plan for the month ahead
One team that stays with your account
Every client has an Account Leader who oversees a dedicated Ads Manager, with specialist leads for Sponsored Ads, DSP and promotions. The same people stay on your account from onboarding onward, with a shared Slack channel and direct phone access.
Your first weeks with Brandkyte
The quick fixes land in the first two weeks, before anything new launches, so you see results while the bigger build is still underway.
Discovery and audit
Account access, goals and a full audit of search, Display, DSP and catalog.
Quick fixes
Negatives, bid caps, winner harvesting and Top of Search increases.
Strategy and media plan
Hero products chosen with you, plus the budget split and creative specs.
Launch
Sponsored Display, AMC audiences and DSP retargeting go live.
Optimize and expand
Weekly feedback loop, then Walk and Run stages as the data supports them.
What full-funnel looks like in practice
Our clients range from emerging brands to established household names, across Seller Central and Vendor Central.
Doubled revenue without raising the ad share of sales
A topical pain-relief brand in a crowded category was relying on search ads alone. We restructured Sponsored Products, added DSP retargeting and acquisition, and used AMC to keep acquisition budget away from existing buyers.
annual sales managed for clients
annual ad spend managed
brands served
countries with active clients
Questions brands ask us
Find out which promotions are worth running
Request a free promotions audit. We review your promotion history, margins and advertising, then walk you through the findings on a call.
- Which promotions have paid off so far
- Audiences you aren't reaching yet
- Where your ads and offers are out of sync
- Products to promote, and products to leave alone