Nutranomy - A Global Nutraceuticals and Herbal Extracts Company

OVERVIEW

Founded in 2020 and based in Ohio, Nutranomy is an integrated nutraceuticals and herbal extracts company specialized in export & import of Indian organic spices production, quality control, testing, packaging and global distribution.

In 2021, they decided to expand into manufacturing a wide range of plant-based scientifically processed products, and turned to Brandkyte for help with creating a well optimized global portal that is feature rich, and caters to both current B2B customers as well as the future D2C customers. 

To achieve this goal, Brandkyte team has created an over-arching brand strategy, starting with 1) Brand image and logo design, 2) Brand style guide creation, 3) Website platform identification, 4) Website creation, 5) Comprehensive Search Engine Optimization, and 6) Marketing and Social media strategy creation. 

"We approached Brandkyte as part of our global expansion plans. We wanted help with creating a global portal that meets the needs of our B2B and D2C customers alike and comes with all the features that we need. However, we were not entirely sure on where to start. Their team of experts helped us go back to the roots of the company to come up with Brand logo and style guides, mission and vision statements, and creating and optimizing our website. Their USP is that they take time to understand the Brand and work backwards from what our customers want." - Anand Rao, Co-Founder & CTO, Nutranomy

OUR APPROACH

Branding: Go back to the roots and identify the very reason the company and the Brand came into existence, define the operational landscape, and create a Brand voice including logo, style guide, and vision and mission statements.

Shopify Website Design and Launch: Created a base website with minimal viable functionality, did a beta launch to few pilot customers, identified and implemented the features requested by the customers, optimized the content to the requirements, and did a full launch in 2021.

"It was a great experience working backwards from the customer, and building the necessary blocks for creating a customer friendly website. The information shared by the customers in the pilot phase was used to optimize the site that has shown quick results in customer acquisition at the lowest cost possible." - Praveen Nair, Co-Founder & CTO, Brandkyte LLC