Ecozoi - A Global Sustainable Kitchenware Brand

OVERVIEW

Founded in 2017 and based in Austin, Ecozoi is a D2C brand with a mission to provide sustainable home products that are plastic- free and chemical-free. In 2018, they turned to BrandKyte to fast track their brand expansion with our multi-channel expertise.

To achieve this goal, BrandKyte offered our unique Ideation-Incubation-Accelaration- Expansion strategy to help with 1) rebranding, 2) launching and growing on Amazon, 3) growing with Shopify, 4) gaining social proof, 5) launching voice shopping on Alexa, and 5) expanding outside North America.

Our approach involved optimizing the brand to be launch-ready across the multiple channels, prepare and execute the launch, use growth levers and optimization techniques to establish the brand, utilize Amazon Advertising and Google Ads to increase brand visibility, extend voice shopping experience to customers, use social media to gain social proof and Social ads for retargeting.

“We approached BrandKyte to help with launch on Amazon. However, little did we realize that true brand building needs a holistic approach involving multiple channels. BrandKyte helped establish us on all these channels and helped us grow. As a result we are now a well recognized brand across the channels globally. They helped create a sustainable brand for us while we help create sustainable lifestyles for our Customers.” - Bhavana Deshpande, Co-Founder & Chief Marketing Officer, @ Ecozoi

OUR APPROACH

Brand Optimization: Optimized the brand for consistent messaging and aesthetic.

Amazon Launch: Utilized our proven launch technique that involves creating optimized product pages, social giveaways, review management, and Amazon advertising.

Amazon Growth: Leveraged our Account Management expertise utilizing growth lever implementation, brand protection, brand health management, store creation, product and market research, Ad optimization, and global growth management.

Shopify Growth: Built custom storefront with optimized content and pages for search, utilized google shopping ads, facebook ads, and email campaigns for customer acquisition and retention. Utilized Shopify apps for enhanced shopping experience for Customers.

Social Growth: Established strong social presence through content creation, audience targeting, contests and giveaways, advertising, and UGC through Brand Ambassador program.

Voice Shopping: Created Alexa skill with flash briefing, deals, and easy voice order management.

“In todays world customers utilize multiple channels to interact with a brand. Unless brands are well positioned to follow their customer's journey across these channels and present a uniform message, they will remain as brand-unknown. At BrandKyte, we offer brands our multi-channel expertise to help excel across the channels, position for success, and occupy the top space in the customer mind by delivering consistent value." - Praveen Nair, Co-Founder & Chief Operating Officer, @ BrandKyte 

RESULTS