Overview
Many fast-growing eCommerce brands hit a familiar wall:
growth slows, ad costs rise, and margins get squeezed — even with great products.
Brandkyte partnered with multiple brands across home, beauty, pet, and wellness categories to replace fragmented, single-channel execution with a unified omnichannel growth engine connecting Amazon, Walmart, and Shopify.
The result was faster growth, stronger conversion, and more predictable profitability — without relying on any one platform.
The Challenge: Growth in Silos
Across brands, the problems looked different on the surface but shared the same root cause:
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Amazon-only brands plateaued despite increasing ad spend
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DTC-first brands faced rising CAC and platform risk
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Walmart launches underperformed due to copy-paste strategies
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Shopify traffic didn’t translate into marketplace momentum
Each channel was being optimized independently — with no shared data, strategy, or execution.
Brandkyte’s Approach: The Omnichannel Growth Engine
Brandkyte implemented a single, connected system across all brands, focused on four core pillars:
1. Unified Demand Creation
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Shopify SEO, content, and paid traffic built external demand
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Branded search lift improved Amazon ranking and efficiency
2. Cross-Marketplace Trust & Conversion
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Walmart presence increased perceived brand legitimacy
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Reviews, pricing signals, and availability reinforced conversion across platforms
3. Shared Data & Insights
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Amazon keyword and conversion data informed Walmart listings
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Marketplace review language improved DTC messaging and CRO
4. Profit-First Execution
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Ads structured across channels using Discovery → Scale → Defense layers
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Decisions driven by blended unit economics, not isolated ROAS or ACOS
This engine was executed by Brandkyte’s cross-functional team spanning marketplaces, DTC, SEO, creative, and AI-enabled optimization.
The Results: Compounding Growth Across Brands
Example 1: Breaking the Amazon Growth Ceiling
A home category brand stalled at ~$180K/month on Amazon.
After activating Shopify and Walmart in parallel, revenue scaled to $260K/month in under 6 months — without increasing Amazon ad spend.
Key Impact: External demand unlocked new Amazon growth.
Example 2: Reducing DTC Platform Risk
A beauty brand reliant on Meta ads saw CAC spike after iOS14.
Introducing Amazon and Walmart created stable, intent-driven revenue streams that reduced dependency on paid social.
Key Impact: Omnichannel acted as growth insurance.
Example 3: Walmart Presence Boosted Amazon Conversion
A pet supplies brand launched Walmart as a secondary channel.
Amazon conversion rate increased by 27%, driven by increased trust and perceived brand scale.
Key Impact: Cross-platform presence improved buyer confidence.
Example 4: Shopify Traffic Fueled the Amazon Flywheel
A wellness brand invested in Shopify SEO, Google search, and email retention.
Amazon benefited through higher branded searches, lower TACoS, and increased repeat purchases.
Key Impact: Channels reinforced each other instead of competing.
The Key Insight
Single-channel growth is linear.
Omnichannel growth is compounding.
When Amazon, Walmart, and Shopify operate as one system:
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Demand multiplies
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Conversion improves everywhere
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Risk is diversified
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Profitability becomes predictable
This is the difference between managing channels and building a brand.
Why Brandkyte
Brandkyte doesn’t optimize platforms in isolation.
We build and execute Omnichannel Growth Engines powered by:
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Ex-Amazon marketplace expertise
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Proven 7-figure operator experience
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Cross-functional execution teams
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AI-enabled optimization systems
Every strategy we deploy is battle-tested across multiple brands before being scaled.
Ready to Build Your Omnichannel Growth Engine?
If you want Amazon, Walmart, and Shopify working together — not against each other — Brandkyte can help.
👉 Get Your Omnichannel Growth Audit