5 Mistakes Amazon Sellers Make Before They Even Run Ads
🎯 5 Mistakes Most Amazon Sellers Make Before They Even Run Ads
Here’s the hard truth: if your product listing isn’t built right, no amount of Amazon PPC will save your sales.
After spending nearly a decade inside Amazon and another six years building my own brand, I’ve seen the same costly mistakes again and again.
Let’s break down the top five — and how to fix them today.
🚫 1. Weak Listing Structure
Your listing is the foundation of your Amazon business.
If your title, bullet points, and backend keywords aren’t optimized, your product won’t even show up where buyers are looking.
And if your images look great on desktop but cluttered on mobile, your click-through rate will crash.
✅ Fix:
Run a keyword audit using tools like Helium10 or Data Dive.
Rewrite your listing with your top-performing keywords and use bullet points that are quick and easy to scan.
Add clean, high-quality images that look great on mobile screens.
📸 2. Poor Main Image & Lifestyle Story
Your main image is your billboard.
If it doesn’t pop in search results, shoppers scroll right past you.
And if your lifestyle images don’t tell a story about how your product fits into their lives, you lose emotional connection — and the sale.
✅ Fix:
Use bright, high-quality lifestyle images that show who your product is for and why it matters.
At Brandkyte, we run A/B tests on image order and layout to increase click-through rates by 20–30%.
📖 3. No A+ Content
Skipping A+ content is like leaving half your Amazon storefront empty.
You get prime real estate below the fold — use it to build trust and sell your story.
✅ Fix:
Add comparison charts, brand visuals, and an emotional brand story.
Think of your A+ content as your landing page — it should make shoppers feel confident about clicking “Add to Cart.”
💰 4. Running Ads Without Testing Keywords
If you launch ads with broad match targeting right out of the gate, you’re basically paying Amazon to experiment with your money.
✅ Fix:
Start small. Run ads with 5–10 exact match keywords that are proven to convert.
Once you have data, slowly expand into phrase and broad match.
This helps you scale smarter and cut wasted ad spend.
🌎 5. Ignoring DTC (Shopify) Synergy
Relying 100% on Amazon is risky — you don’t own the customer data, and algorithm changes can wipe out your rankings overnight.
✅ Fix:
Build a Shopify microsite for your top products.
Use it to capture email signups, build brand credibility, and send external traffic to your Amazon listing (which Amazon rewards with higher organic ranking).
🏁 Wrap-Up
Winning on Amazon today isn’t about how much you spend — it’s about building the right foundation first.
At Brandkyte, we help U.S. sellers create listings, ads, and DTC channels that actually convert — not just get clicks.
👉 Want a free “Amazon Growth Audit”?
Drop a comment saying “Audit” or send us a DM to get started.